By doing so Alexa’s algorithm calculates the frequency and consistency of visits. The Alexa ranking algorithm reviews a website. Hence, the Alexa ranking does not consider the information of every internet user but considers over 10 million users of the Alexa extension. Thus, when trying to check Alexa ranking, you must know that the data is collected by users of the Alexa toolbar extension. The users of this extension are the ones that are tracked. It is crucial to account for users of the browser providers available for Google Chrome, Firefox, Internet Explorer, etc. This data is gathered from internet users.
Metadata for the Alexa Ranking is based on traffic provided by their “global data panel”. Unique visitors imply that a website receives traffic from unique Alexa accounts (Alexa users). These estimates are the average daily ‘unique’ visitors to the site and the estimated number of page views on the site over the past 3 months. Implying the site with the most page visits on average will be given the rank 1.Īccording to Alexa’s official website, the rank is calculated using a holistic mix of estimates. Alexa ranks websites lower based on how the popularity of their domain. The averages are calculated based on visiting data for the past 3 months. It’s estimated by reviewing the average daily unique visitors and the number of page visits for any site. How is Alexa rank calculated? Alexa rank is a global grading system that ranks Billions of websites in order of popularity and usage. While it also accounts for the different pages that receive higher viewership. It, therefore, highlights how many users visit or have visited your site. Alexa ranking is based on the traffic a specific website receives. Alexa’s ranking metric is an indicator and tells you how popular a website is. What is Alexa ranking? This is a metric created by, an extension service of Amazon.
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